LEARN TO REPLICATE THE BEST IN CLASS, DRAW ON THE SEEMINGLY UNRELATED SOLUTIONS TO MEET THE LOCAL PROBLEM OR OPPORTUNITY.
Local Authorities may not be at the cutting edge of the digital revolution but this doesn’t mean that within their restricted capacity and budgets they can’t still scan the horizon for what others are doing and make it work for them. Innovation can happen when you simply learn to connect the dots, connecting the best of what you might encounter, and localising it in your specific setting.
Below are a few examples of the best in class we might draw from in our future digital offer:
You type in ‘the bloke with red hair in the action film in 2007’ and Google returns ‘Chuck Norris’. Google takes my uneducated nonsense and turns it into educated and sensible results.
Imagine a search engine that doesn’t require someone to know that they might need ‘domiciliary care’.
Suggestions / recommendations
‘People who brought that coffee grinder also brought this coffee mug’ …what a perfect suggestion / recommendation for me!
The recommendation also utilises the powerful behavioural science effect of ‘Norms’…we are influenced by what others do and buy too.
The future offer needs to make suggestions that are customised to you, suggesting early preventative support that the individual can access and buy, even before you knew you needed it.
On Facebook I belong to the ‘Residents action for clean public toilets group’. Despite being an obscure group, I connect with this sub section of society, I draw strength from our shared sense of identity and I contribute to them in a meaningful way.
The power of peer support is well documented, Facebook is a great tool for connecting people that could be better utilised when bringing people together. Local Authorities should be tapping into this power.
Digital connectivity and intuitive navigation
Even my mum, who thinks the ‘internet’ is trying to steel her ‘cookies’, is able to pick up her iPad, play her favourite games, get her news and fill in a cross word or two without ever needing to hassle me for help to turn it on.
Apple have made technology intuitive to the human condition.
Let’s not make health and social care tricky to navigate through badly designing digital tools (…because it’s hard enough already).
The digital offer can draw on great digital solutions that already exist, bringing these best bits together and applying them to your local problem or opportunity is real job of innovation.
Do you know of any examples of next practice*?
If so, please tell us using the form below so that we can share the learning:
* What is next practice?
Next practice’ is a commitment to a process not an end product. In moving from ‘best practice’ to ‘next practice’ we acknowledge that the best solutions come from development, not imposition. It is a process of development that never stops.